Schema is the additional markup language that allows search engines to better qualify what your site is about and use it to create answer boxes, knowledge base and assists in speedy search results.
These plugins help drive traffic and every marketer should know how to use them. Two other plugins that help with ranking and traffic are Schema and Social Warfare.
The Google Analytics for WordPress plugin is a quality one that will implement the GA code on each, as well as unlocking the many features of GA without having to install additional plugins.
Google Analytics is the free and most popularly used program. To track your success – in terms of traffic, conversions and other factors – you need an analytics program. Compress JPEG & PNG images is a good example of a compression plugin that helps speed up page loads by decreasing the size of your images without losing quality. It creates a static HTML version of web pages requested by users so that your server doesn’t have to do work “creating” each page from the database every single time it’s requested.Īpart from caching, compression of image files can be another way to lower page load times. WP Super Cache is one of the original and most popular “caching” plugins for WordPress. The more plugins, posts, images and other features you add to WordPress the slower your pages take to load. People, as well as search engine crawlers, do not like waiting very long for pages to load. With the shift to mobile as the popular platform to access the web, page speed has become an important factor in ranking and engagement. The founder outlined the development of this plugin here. The plugin fixes a number of technical SEO issues such as redirects. This plugin goes beyond the editing of your title tags and meta description.
While WordPress is generally SEO-friendly, to fine tune your SEO efforts the Yoast SEO tool is an essential. SEO and site speed have a major impact on your site’s ranking. Essential Functionality and Marketing PluginsĪfter security, your presence on the web is obviously essential to your success. This essential WordPress plugin makes an automatic backup of all the files and database and stores it in any cloud-based storage such as Dropbox or Google Drive. It is one of those jobs people do not understand and given it is on a platform think it is too difficult to do.